Video Transcript
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hello and welcome to Veritas from
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business management we’re the data
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analytics division of devaron UAS my
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name is Aaron Bremer and I’m the general
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manager of Veritas as you can see on
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your screen our tagline is the
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relentless pursuit of eggs potential
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today yes I admit that that’s a pretty
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lofty statement Agriculture’s potential
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is going to be based off of decision
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making just like it always has been for
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the last 10,000 years agriculture has
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been focused very heavily on gut
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instinct and past experiences yes we did
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utilize some data but it was that gut
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and experience that helped agriculture
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evolve we’re seeing data become a bigger
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and bigger more important role in making
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those decisions but that doesn’t make
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utilizing data easy and that can be very
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frustrating so within Veritas we talk
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about five pillars of success this is
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basically this is how we think the first
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is that we believe in simplicity this
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does not mean our solutions are simple
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to copy or that they give simple results
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it’s that they’re simple to utilize if
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it’s not simple farmers are not going to
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do it they will revert back to what has
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always worked for them so simplicity is
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important the next one is that it has to
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be personalized every farm operation is
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unique every farm is unique every field
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is unique if you think that you can
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combine a whole bunch of fields and
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create some insight well maybe you can
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we don’t believe that farmers are going
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to buy into that idea nearly as well as
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if you sit down with them look at all of
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their data and help them find an insight
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that that data for their farm is unique
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to them so that’s an important part for
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us
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the next part is Veritas does not stand
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still we’re constantly innovating we’re
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constantly looking for feedback from our
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end users from our partners from our
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customers to know what they need in
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order to be able to support them on the
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data side in order to do this this
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requires us to listen and this is not
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always as easy as you might think the
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next one is validation this is huge for
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me I was raised on a farm and I was
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raised to constantly question things and
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understand what is the value of the
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decision that I was making so when it
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our solutions go to the market we want
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to be able to make sure that we are able
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to validate what value that solution is
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bringing to that farmer without that
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farmers are going to go back and do
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whatever that they’ve done in the past
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because there is no objective way to
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measure it without validation the fifth
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pillar is inclusive it’s become a
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buzzword in the agriculture industry to
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use the word collaboration I’m not sure
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if we really understand what
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collaboration means because more often
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than not what we’re talking about is
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that we’ll work cooperatively together
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but collaboration requires all teams to
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be pulling in the exact same direction
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and that is what Veritas is interested
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in is that true definition of
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collaboration this is not easy in fact I
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would suggest this is the hardest pillar
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for us to achieve everybody talks about
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being collaborative but it takes a lot
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of work to truly get there so with
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Veritas and I encourage you to look
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throughout our website and look at some
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of the solutions there’s a bunch of
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videos unfortunately of me talking where
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you’re going to be able to see how some
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of our solutions work maybe some of
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those solutions will work for your very
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operation maybe some of them don’t we
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would love to hear back from you I like
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them but here is some key takeaways that
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you’re gonna see when
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looking at our solutions we don’t talk
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about big data remember what I said
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about that unique solutions for every
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farm we refer to that as deep data what
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does that data tell that farm we don’t
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talk about a platform the fact the
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matter is we don’t have a platform we’re
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willing to work with whatever platform
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you’re comfortable with if you like
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working with the climate platform great
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if you want to work with the john deere
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platform equally great whatever platform
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works for you that’s the platform that
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we want to work with so we will work
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with every platform that’s out there
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that is willing to work with us we don’t
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have algorithms well we don’t have many
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algorithms and I don’t really talk about
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algorithms because I want to talk about
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actual solutions now if you’ve got an
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algorithm that you want to test whether
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it’s for a prescription let’s face it
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algorithms are a fancy word but what we
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do do is we test this and we analyze
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remember that validation piece we want
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to know what is making you money and how
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much money and how can it be used to
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make more money we don’t talk about a
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five bushel increase let’s face it if
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every one of those five bushel increase
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promises actually came to be we’d be
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growing 1,500 bushel corn and 750 bushel
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soybeans it doesn’t exist out there
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every farm is unique we have to
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understand what’s limiting that those
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we’re not gonna make promises what we’re
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interested is we want to show the money
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show the value show the profit that is
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what’s important to us so I hope there
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you enjoy your time on our website and I
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look forward to interacting with you
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thank you very much
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you